When you are developing your site keep in mind the user interface this will improve your conversion ratio. A conversion ratio is how many leads you receive out of all the visitors that come to your site. How does this improve your conversion ratio? It’s simple if you go to a website and you can’t navigate it easily or you have to search for the information your are looking for would you spend the time to do that? I wouldn’t in actuality most people won’t. Rule of thumb your only have about 5 seconds once you get someone to your website to actually capture the potential clients attention. This is why it is in best practice to keep your site as simple as possible.

If you have a quote or contact form on your website make sure you have a link to the form on all of your pages. It is also good to have a link to it in your header and/or menu. Limit the use of heavy graphics people do not want to be loading your page forever. You might think everyone has broadband by now. But in reality not everyone does or they may be on a mobile connection or slow DSL line. Also it is best to your a easily readable font some people don’t have the best eye site or are using a high monitor resolution (12 or 14 point is good). Use colors that don’t blend, if you have a background image be cautious on the variation in color that it might have.

More to come…