I am currently working on a SEO project for a Limousine Service company in the Tampa, FL area. Some techniques I am using though out this project are:

• Link Building Campaigns
• Optimization of the Site Content
• Viral Marketing
• User Interface Optimization

As for the link building campaigns this can  be done through purchasing quality links, creating a link exchange, or can be as easy as developing quality content so that your users link to you from their sites.

Optimizing the sites content is a simple but time consuming process. The main concerns in this would be having readable text yet still having keywords that you are trying to market through out the content of the site.

Currently there are Twitter, Facebook & MySpace accounts created and building a user base for them. Yes this is why you get requests from random companies you have never heard of on your social networks. However it does help cause the more buzz you create about your site and your company name the more people who will come to your site directly. This will help the SEO process cause the more visitors your site will receive will give you a boost cause Google and other search engines will notice and increase your ranking cause of the popularity of your site.

User Interface Optimization is a key part when designing a site. If your site is not easily navigated you will have a high bounce rate. Which will harm your ranking. Search engines notice this and will think you don’t have quality content and drop your position due to this. The best way to ensure you have a good user interface is make sure all of your contact information and forms are easily found, you don’t have a slow site, your images are loaded quickly, limit your images as much as possible, and don’t have annoying pop-ups or scripts when someone enters your site.

Well now that I have said all of that take a moment and let me know out of the 4 topics above what you think is most important.

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When you are developing your site keep in mind the user interface this will improve your conversion ratio. A conversion ratio is how many leads you receive out of all the visitors that come to your site. How does this improve your conversion ratio? It’s simple if you go to a website and you can’t navigate it easily or you have to search for the information your are looking for would you spend the time to do that? I wouldn’t in actuality most people won’t. Rule of thumb your only have about 5 seconds once you get someone to your website to actually capture the potential clients attention. This is why it is in best practice to keep your site as simple as possible.

If you have a quote or contact form on your website make sure you have a link to the form on all of your pages. It is also good to have a link to it in your header and/or menu. Limit the use of heavy graphics people do not want to be loading your page forever. You might think everyone has broadband by now. But in reality not everyone does or they may be on a mobile connection or slow DSL line. Also it is best to your a easily readable font some people don’t have the best eye site or are using a high monitor resolution (12 or 14 point is good). Use colors that don’t blend, if you have a background image be cautious on the variation in color that it might have.

More to come…